What Is Digital Marketing
DIGITAL MARKETING Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. WHY DIGITAL MARKETING? While traditional marketing might exist in print ads, phone communication, or facial marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. DOES DIGITAL MARKETING WORK FOR ALL BUSINESSES? Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the sa