Search Engine Optimization



SEARCH ENGINE OPTIMIZATION


Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history.

Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer.

WHAT IS SEO’S GOAL?

SEO aims to direct more traffic to your website from members of your target audience. These are consumers who are actively searching for the products and services you offer, as well as users searching for more top of the funnel content.
If you’re a landscaper, for example, you may use SEO to increase your ranking in search results for the keyword, “residential landscaping design,” and, “common lawn weeds.” While these keywords have different intents, one transactional and another informational, they target your audience.
Due to that targeting, you encourage traffic to your website from users that matter.

Comments

Post a Comment

Thank you for your contribution

Popular posts from this blog

How To Select A Niche In Digital Marketing

Image
NICHE BLOGGING NICHE MEANING: Niche can simply denote or relate to products, services, or interests that appeal to a small, specialized section of the population of any given field of study. In Digital marketing, Niche simply means a product, service, interest or field wherein a digital marketer specializes on promoting or writing an articles on in other to enhance his brand. I n other to select a Niche, you should be able to know 3 things 1. Your area of Passion and Interest 2. What you are knowledgeable about / Experience / Talent 3. The market trend These 3 factors will help you to focus your digital marketing agency in the right direction in other to become an authority in your chosen niche. The Niche can be divided into various units which you can focus your strength, passion, interest , experience, talent and knowledge on. Below are niche you can choose from: 1. Education       I. Institute       ii. Pre-school       iii. Online Education       iv. Coaching   
Read more

What Is Digital Marketing

Image
DIGITAL MARKETING Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. WHY DIGITAL MARKETING? While traditional marketing might exist in print ads, phone communication, or facial marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. DOES DIGITAL MARKETING WORK FOR ALL BUSINESSES? Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the sa
Read more