Social Media Marketing (SMM)
SOCIAL MEDIA MARKETING (S.M.M)
What is Social Media Marketing?
Social
media marketing is the utilization of social media platforms and sites to
advance a product or service. Although the
terms e-marketing and digital marketing are as yet predominant in the scholarly
community, social media marketing is getting progressively well known for the
two experts and researchers. Most social
media stages have worked in information examination apparatuses, which empower
organizations to follow the advancement, achievement, and engagement of
promotion crusades. Organizations address a scope of partners through social
media marketing, including present and potential clients, current and potential
workers, columnists, bloggers, and the overall population. On a vital level,
social media marketing incorporates the administration of a marketing effort,
administration, setting the degree (for example progressively dynamic or
uninvolved use) and the foundation of a company's ideal social media
"culture" and "tone."
It
is completely natural for social networks to be acknowledged by the business
professionals who have became interested in finding a way to implement social
media websites in their business. Marketing, as a discipline aimed at reaching
consumers, was naturally the base for implementing social media in business.
Having in mind the number of social media users, marketing professionals saw a
great potential in establishing relationship with the customers, as well as an
opportunity for promotion. That is how social media marketing as a concept has
been introduced.
The
purpose of social media marketing is to present a business through social media
and to use this as a way to communicate a message to the potential consumers.
While the main goal is about promotion, the companies, as well as individuals
can find a lot of other benefits from social media marketing.
Types of social media
websites
The
common stereotype comes out from misunderstanding the term “social media”. Most
people think of social networking websites such as Facebook and Twitter when
they hear the term “social media”, but in fact this term refers to different
websites that allow interaction among the users and the exchange of information
through a variety of channels.
Depending
on the type of social profiles, social processes, type of interaction and type
of content being exchanged, six types of social media have been established so
far.
•
Collaborative projects – This includes online magazines, wikis, question and
answer platforms, etc.
•
Blogs and microblogs – This includes platforms such as Twitter and Tumblr,
where the content is shared in the form of short or long blog articles.
•
Content communities – Websites such as YouTube, Vine, etc. where content is shared,
after which users can interact by sharing impressions about the content.
•
Social networking websites – This category includes the websites people are
most commonly identifying as social media in general. Websites such as Facebook
and Google+ are in this category.
•
Virtual game-worlds – One of the most popular websites in this category is
World of Warcraft.
•
Virtual social worlds – Game-like design allows users to create virtual
identity and to interact with other users through an online platform.
Important
Social Media
- Snapchat
- Google+
- Flickers
- YouTube
- Vimeo
- Etc
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