Why Your Business Needs Digital Marketing Services





What Is Digital Marketing?

While the definition of digital marketing is quite ordinary, the capabilities of Digital Marketing are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively!

To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, Instant Message, social platforms, podcasts and mobile devices like the smart phone.

There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase.

Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the exact number of people who took action. You can't quantify the results of the marketing message in any real way. Thus, they are not considered true methods for Digital Marketing.

The ability to quantify the results of a marketing campaign is the biggest difference between marketing and digital marketing. This is why Digital Marketing is changing the marketing industry in huge ways!

Digital Marketing is not a new sector within marketing; it is the whole new face of marketing.

Within Digital Marketing, there are two types of services. There is Push Digital Marketing and Pull Digital Marketing.

Push Pull Strategy within Digital Marketing

Push Digital Marketing- The push strategy within Digital Marketing is the use of advertising that pushes people towards a product, service or brand. For example, a digital push marketing message could be an email, RSS feed or a Facebook post with a blog/website link.

The benefits of Digital push marketing is that it targets "warm prospects" or people who are already on your list. It targets your niche. Additionally, you can personalize the message. For example in an email you can have it address each person individually, "Dear ______." Lastly, it is very easy to track the effectiveness of this type of campaign.

The disadvantage of push marketing is that it reaches a smaller audience and usually takes more time, money and effort to put together.

Pull Digital Marketing - The pull strategy within Digital Marketing is rather where the potential customer must activity seeks out the businesses marketing content. For example, a potential customer may find your blog or article via a Google search. Or, a potential customer may like the content you post on your social media platforms and then decide to check out your products.

The benefit and disadvantage of the pull strategy go hand-in-hand. More steps are involved here, for the potential customer. But, if they are taken, there is a higher percentage chance that the potential customer will buy or opt in.

An example of successful pull marketing is SEO (search engine optimization) and having your article or website ranked on the first page of a Google search.




Important Elements of Digital Marketing

For your business to be successful in the modern world, it is crucial to have a robust online footprint in the World Wide Web. Hence, when a business is planning its marketing campaigns, it should integrate a solid strategy for digital marketing. Without an established plan for digital marketing, important aspects of the business are more likely to suffer such as branding, customer acquisitions, customer retention, and profit generation.

The most important elements of internet marketing include organic search, mobile responsiveness, content marketing, social media marketing, and email marketing. All of these elements mixed together will create robust digital marketing campaigns.

Content Marketing

Content is the driving factor in a digital marketing plan. Running a blog for a website is a good way to provide your visitors with fresh and reliable content. This will help you increase website visitors and customer engagement for better conversions. Creating new and valuable content for your website also creates credibility for the business. Through effective content marketing strategies, you can position your business as an expert in your niche.

Organic Search

People today search for information online in different ways, the most popular is through search engine results. The first phase of ensuring that your website will appear in front of your prospect clients and current customers is to properly optimize your web pages. Proper Search Engine Optimization or SEO will help leading search engines - Google, Yahoo, and Bing - to determine what your website is all about, and how it relates to what the person is searching for. With a cohesive organic search plan, you can improve the visibility of the website within the search engines and help in attracting more traffic back to your website. This will also help your business to increase its potential for different opportunities.

Mobile Responsiveness

Mobile browsing is increasingly becoming more popular. More and more customers are even shopping online through their mobile devices. The increasing sales of smartphones and tablets are also a fact that you should not ignore. Taking a closer look at what is possible with marketing through mobile means is very crucial in today's landscape of the digital world. Every facet of your digital marketing strategy must reflect responsiveness to mobile platforms. It is also important to consider having a mobile optimized website for a more enjoyable user interface experience. Visitors to your mobile optimized website will love the simplicity and ease of information accessibility.

Social Media Marketing

Marketing your business through social media platforms is a good strategy in building and increasing brand image online. This is also a very effective channel in sharing information and distributing information about your products and services. Using different social media channels can create new opportunities to engage potential customers as well as retain your existing clients.

Email Marketing

About 5% of website visitors buy products the first time they visit a website. If your digital marketing strategy is driving traffic to your website, what will you do with the 95% of visitors who clicked the close button? You need a strategic email marketing campaign to help your business get a higher ROI. Based on a research, about 60% of consumers are encouraged to buy from a website with a well-planned email campaign. Also take note that most emails opened today are opened through mobile devices. Thus, you need to make certain that all emails are mobile responsive.


Strategies of Digital Marketing and Content Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.

Digital marketing activities are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimisation, e-mail direct marketing, display advertising, e-books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), call-back and on-hold mobile ring tones.

The fundamental concept in digital marketing is based on the inbound marketing approach or generally it's called customer centric approach.


Why Your Business Needs Digital Marketing Services

Modern world screams technology from every angle, people are well occupied with their busy and demanding schedules, and don't have time to look out for different brands, products and upcoming projects through the means of offline marketing, such as: paper-based newspapers, books, communication methods and traditional TV and radio broadcasts. In the current scenario internet and mobile phones are the most picked method to share any information, so when the term Digital Marketing is discussed, customers can access the information any time and any place as per their convenience. Internet and globalization have shrunk the world to an axis point, where people from all over the globe can access the information via computers, tablets or mobiles. Digital marketing is indeed a blessing for the business owners, where they can influence the image of their companies via digital marketing and can reach up to a larger chunk of customers globally.

You Should Do Digital Marketing

In the era of technology, where Smartphone rules our life, we feel bound to access the product details online only through, mobiles, computers or tablets. A business turns does not mean the huge traffic on the product website, but that traffic converting to leads or boosting the sales. Online Marketing, is a tool which works on your customer's psychology with the attractive content, ads followed by various other marketing tactics, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even for the business boost.

Asking Price

The first and the foremost reason to opt for digital marketing is, but obviously the cost-factor, which is quite economical, being compared to traditional offline marketing methods. To illustrate the fact a TV ad or newspaper advertisement can cost huge and with no guarantee of being noticed by everybody, on the contrary an email or social media campaign, can reach out to a mass population globally.



Reliable Customer's Feedback

Another benefit, which really suits the need of the business, is the real-time and reliable customer feedback and reviews to upgrade the services with time. With digital marketing pattern business owners don't need to spend excessively on surveys and customers' feedback, but the unbiased information can be attained through internet marketing and ultimately win the customer's trust. The better revenue growth expectancy of either small or medium enterprises can extend to 4 times much better by using digital marketing techniques, since it lets the product available to go larger and farther reaching markets both locally and abroad.

Brand Recognition

Online Marketing proves beneficial for the brand reputation, with satisfied customers and their real-time feedback, business owners can reach to other potential set of customers. This helps the business owners to make the brand reputation go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

Conversion Optimization

Since the current era is turning more digital, than people do have the access over their gadgets at every time and business owners can remain available with their product, regardless of their time-zone restrictions and ultimately a larger reach to the consumers would lead to conversion, because the consumer would get what they are looking for a per their convenience. Without conversion, all the traffic would mean nothing and all the other marketing efforts would end in despair. This is the sole reason, why business owners put more efforts towards the digital marketing campaigns.

Key Digital Marketing Tools

Digital Marketing can be done in various ways, below mentioned are a few of the major keys, although with the upcoming innovative technology methods, more would be added to this list.

·         Websites and SEO content

·         Blogs

·         Internet banner ads

·         Online video content

·         Pay-per-click (PPC) advertising

·         Email marketing

·         Social media marketing (Facebook, Twitter, LinkedIn, etc.)

·         Mobile marketing (SMS, MMS, etc.)

When a customer walks into a shop, the first step he/she follows is to inspect the product and then might leave without buying anything. Undeniably a larger number only come and go and very small groups make a buy. Even if the product website receives tons of website visitors daily or weekly, but none of them ever convert, then it's alarming, because it leads to clear indication that the business will also cease to exist. Digital Marketing helps the business owners to utilize the tried and tested marketing tactics, which not just attract the superfluous traffic, but highly potential target traffic and would ensure the survival of the business.



How to Be Successful With Digital Marketing

Digital space is full of data and contents that are target oriented. Creating contents and sharing is now possible easily owing to the digital boom. The content marketing is important for readers to know about many things and thus the jobs for content creators are growing. The digital world or digital marketing has today become a business that is highly profitable for the entrepreneurs. The positive side can be seen of the digital marketing on the way it is put to use and before doing anything, maximize your potential. It is time to breathe through digital channels, get online and consider the following, to get attention.

Reorganize your presence

If you are not getting traffic, set to reorganize your online presence. Ensure you are on all the social media platforms. Check if you did not miss any information on the profiles of Facebook or Instagram. Assess your strategy is strong or does it need some overhauling.

Clean-up the weeds

Check what pops up in the Google. Review auto generated pages and flag impersonators. Use this time also to see your pages performing better and also the bounce rates. Ascertain the pages receive visitors and notice the social channels that are bringing most and least business. Use your efforts and make the non-performing networks to work well. Try to sort out the reason and ensure cleaning up unwanted weeds.

Give a new look

The simplest way of breathing new life is by freshening up the visuals. Of course, you can put new photos of your business in the social media accounts. It will serve the purpose.

Get a fresh tool

After reorganizing and giving a new look to your digital presence, take your marketing up using the right tools online. Invest in right tools and ensure to benefit from automation.

Digital marketing is the reach for most businesses and social sites have done an excellent job by promoting business. Digital marketing is now affordable and integrating it into your business is time-consuming and complex task, but to have an impactful digital marketing operation, you can get started with these steps below:

Elucidate Objectives

Having clear objectives helps digital marketing as it reveals a strategy. Outline the goals and determine the direction so that you align purposeful objectives that are realistic, specific and measurable. Identify your audience, comprehend your market and ensure your objectives meet strategy as an informed decision.

Develop Brand Consistency

Consistency is a term that has its own expectations, be it a social media platform or your website and of course this includes the strategy of digital marketing operation as well. Developing brand consistency is a must and use same taglines, colors, fonts, features and images. Ensure consistency so that it shows authority and increases your credibility.

Build-up Your Digital Marketplace

A digital marketing campaign focuses your virtual home that is your website. This makes it important to build up your digital marketplace such that it is engaging, responsive and mobile-friendly. Make it obvious for call to action and ascertain you keep it simple.


Compiled by: HiteeBiz Digital Marketing Agency.


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