Digial Marketing Agency

SEARCH ENGINE MARKETING (PAY PER CLICK) Search engine marketing, or to use a shorter phrase, search marketing, is defined as a series of actions that are aimed at increasing visibility of a website in the search engines through both paid and free processes. The main goal of these processes is to increase the visibility of a website and gain traffic, in order to increase sales and conversions. Search engine marketing should be an inseparable segment of the marketing department in a company, as it can significantly promote a company, as well as collect relevant data about the customers, which helps with market analysis.  As such, search engine marketing requires a comprehensive strategy which will include the goals, as well as planned actions that should be conducted in the purpose of achieving those goals. The actions in the process of realization of the strategy will differ, depending on the type of search marketing that is used.  Besides different strategies involved, var

SEARCH ENGINE OPTIMIZATION Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history. Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer. WHAT IS SEO’S GOAL? SEO aims to direct more traffic to your website from members of your target audience. These are consumers who are actively searching for the products and services you offer, as well

7 DIGITAL MARKETING STRATEGIES Doubtlessly that, in the advanced scene, a major piece of your showcasing technique is computerized. Purchasers and organizations the same are quite often on the web - and you need to have the option to contact them and watch their conduct where they invest the most energy. Be that as it may, when you're growing a business, it appears as though this ever-advancing scene can immediately get overpowering. There's as of now enough to do - how are you additionally expected to make, tweak, and keep up a nimble advanced showcasing procedure (marketing strategies)? WHAT IS DIGITAL MARKETING STRATEGY? A digital marketing strategy is a plan of action for achieving your digital marketing goals. Your strategy explains how you will accomplish your goals, such as improving your conversion rate by five percent or increasing your lead generation rates by eight percent. Your digital marketing strategy is the series of actions that help you

DIGITAL MARKETING Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. WHY DIGITAL MARKETING? While traditional marketing might exist in print ads, phone communication, or facial marketing, digital marketing can occur electronically and online. This means that there are a number of endless possibilities for brands including email, video, social media, or website-based marketing opportunities. DOES DIGITAL MARKETING WORK FOR ALL BUSINESSES? Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience's needs, and creating valuable online content. However, that's not to say all businesses should implement a digital marketing strategy in the sa