Content Marketing
CONTENT MARKETING
Content marketing refers to the practice of delivering
a quality piece of content to your users to generate sales and leads. This
content can live anywhere online. Tweets, a YouTube video, and blogs on your
website all comprise content marketing. Content Marketing works because it
melds together exceptional content with other types of digital marketing like
SEO and Social Media Marketing.
Content marketing is a strategic
marketing approach focused on creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly defined audience — and,
ultimately, to drive profitable customer action.
Keep your audience in mind as you create content.
Remember who you’re talking to and what they’re interested in. This will
dictate the subject of your content. Consider the language your audience uses
when they search online for information. Use these keywords to boost your SEO.
Tips on Content Marketing for Small Businesses
Historically, small businesses have
been slower in adapting to content marketing methods and / or strategies that
are utilize by corporate marketers. However, as (SEO) Search Engine
Optimization practices have evolved considerably in the last couple of years -
it's become more than obvious that small businesses need to add eBooks,
comparison guides and how-tos, as well as other content strategies to remain in
competitive rankings.
It doesn't matter if content is
outsourced to an agency that offers content management servicesor done in house
- ideas for creative, informative and engaging content more than often becomes
scarce.
Regardless of that fact, we have
4 amazing tips on Content Marketing for small businesses. Check them out below:
1. Develop a Calendar for Content
Marketing. Developing
a calendar for content marketing will allow you to document content strategies
and methods. Also, it's an awesome way to ensure that content creation is done
in a timely fashion and remains on schedule. This amazing method for content
creation is often neglected and overlooked by many small businesses.
Approximately, 61 percent of
content marketers have said that their greatest issue when creating content is
that it's too time consuming. Only 44% of marketers have reported to keep a
calendar with documented content marketing methods and strategies.
Developing and putting together a
calendar that's designated for content scheduling for the month is the 1st step
in setting aside time to brainstorm, strategize, create and finally publish
content.
2. You Need to Find Out What
Works For You!Before
you go on a scavenger hunt for inspiration on other websites you need to have a
good understanding of the features and components of past content that has been
beneficial to you and your small business.
We advise you to utilize
Webmaster Tools and Google Analytics to check on the leading, trafficked web
pages and queries, so that you're able to identify what content has worked the
best and which keywords have been used to find your content. Furthermore, it is
recommended to use Social Statistics, as they can also, give you insight on
content that has done really well.
You can check out Social Media
performances by using services, such as - Add This, which embed buttons to
share on blogs and also, have tracking info. These are user friendly
dashboards, which offer information on an array of click backs and shares.
3. Comprehending Social Media
Trends for Topics. Social
Media networks and/or platforms are extremely helpful in getting new idea
topics. Creating content revolving around trending topics will give you
invaluable content ideas, which people are actively searching for on real time.
For instance, Twitter has now had
trending topics accessible for quite some time. Earlier this year - Facebook
introduced trending topics as well... If you need or want to view trending
topics on a more local scale, then you can utilize Trendsmap, which offers
users a close and intimate look on trending topics and news that's over laid on
a map with information from Twitter's social media platform.
Amplify content by covering
different aspects of a story. Take a stance that's controversial in nature or
supplement it by using an array of media options, such as - infographics or
videos.
4. Use Content That's Visual. Although, the majority of SEO
practices tend to focus on text that will be digested by different search
engines - now, visual content has become a lot more appealing and interesting
for your fellow, human readers. People seem to be naturally wired to be more
attracted and more likely to engage with visual content. Ninety percent of the
info that enters the human brain is acquired visually.
With that being said, content
that uses images receives an estimated 94% more views than content without any
visuals.
A recent survey on marketers from
Marketing Sherpa observed that visuals were the simplest form of content to
create. Develop infographics utilizing research that's been done already for
content or you can outsource image and/or visual creation to add on to your
blog posts. You can easily keep your users and visitors engaged and scrolling
through your website pages by simply adding interesting and eye catching GIFs
and still images to your written content.
If you're running a small
operation or business it is still essential that you remain in the loop. As
always, content is vital to the success of your SEO campaign. Start
incorporating these tips to your current and future content and you'll notice
that you'll experience less difficulties coming up with new topic ideas and/or
interesting content for your users and visitors.
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