Digial Marketing Agency

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What is email marketing? Email marketing is a part of online marketing focused on communicating and establishing the connection with online users through emails. Regardless if the goal is promotional or informative, regardless if you send weekly or monthly, the core of email marketing is still communication with the recipient. The purpose of this communication is to nurture the relationship with the existing or potential customers, and to encourage an action which is the goal of an email marketing campaign.  To make sure you are communicating successfully, your email message should be: • Relevant to the recipient • With a relevant, yet engaging subject line • Concise and spot on • Planned • Sent at the right moment • In the language the recipient understands • Without any grammatical or spelling errors • Without any broken links  The process of communication between a business on one side and a customer on the other goes like this. You ...

CONTENT MARKETING Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Keep your audience in mind as you create content. Remember who you’re talking to and what they’re interested in. This will dictate the subject of your content. Consider the language your audience uses when they search online for information. Use these keywords to boost your SEO. Tips on Content Marketing for ...

What Is Digital Marketing? While the definition of digital marketing is quite ordinary, the capabilities of Digital Marketing are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively! To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, Instant Message, social platforms, podcasts and mobile devices like the smart phone. There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase. Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the e...

SEARCH ENGINE MARKETING (PAY PER CLICK) Search engine marketing, or to use a shorter phrase, search marketing, is defined as a series of actions that are aimed at increasing visibility of a website in the search engines through both paid and free processes. The main goal of these processes is to increase the visibility of a website and gain traffic, in order to increase sales and conversions. Search engine marketing should be an inseparable segment of the marketing department in a company, as it can significantly promote a company, as well as collect relevant data about the customers, which helps with market analysis.  As such, search engine marketing requires a comprehensive strategy which will include the goals, as well as planned actions that should be conducted in the purpose of achieving those goals. The actions in the process of realization of the strategy will differ, depending on the type of search marketing that is used.  Besides different strategies invo...

SEARCH ENGINE OPTIMIZATION Search Engine Optimization or SEO refers to the process of growing your online visibility in non-paid (organic) search engine results. SERPs or search engine results pages appear to users after they search for a given set of keywords using a search engine like Google or Bing. Each user receives an individualized results page based on keywords, the user’s location at the time of searching, and their browsing history. Organic search results appear in a list and are ranked using the search engine’s algorithm. As users change the way they search and engage with online content, these algorithms change. The higher you rank on a SERP, the more traffic is directed to your site and the more chances of making a passive visitor an active customer. WHAT IS SEO’S GOAL? SEO aims to direct more traffic to your website from members of your target audience. These are consumers who are actively searching for the products and services you offer, as ...

7 DIGITAL MARKETING STRATEGIES Doubtlessly that, in the advanced scene, a major piece of your showcasing technique is computerized. Purchasers and organizations the same are quite often on the web - and you need to have the option to contact them and watch their conduct where they invest the most energy. Be that as it may, when you're growing a business, it appears as though this ever-advancing scene can immediately get overpowering. There's as of now enough to do - how are you additionally expected to make, tweak, and keep up a nimble advanced showcasing procedure (marketing strategies)? WHAT IS DIGITAL MARKETING STRATEGY? A digital marketing strategy is a plan of action for achieving your digital marketing goals. Your strategy explains how you will accomplish your goals, such as improving your conversion rate by five percent or increasing your lead generation rates by eight percent. Your digital marketing strategy is the series of actions that help you ...