Digial Marketing Agency

What is Video Marketing? Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. The 12 Types of Marketing Videos Before you begin filming, you first need to determine the type of video(s) you want to create . Check out this list to better understand your options. 1. Demo Videos Demo videos showcase how your product works — whether that's taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. Learn how to use video in each stage of the buyer's journey. 2. Brand Videos Brand videos are typically created as a part of a larger advertising campaign , showcasing the company's high-level vision, mission, or products and services. The goal of brand videos is to build awareness around your company and to intrigue and attract your...

SOCIAL MEDIA MARKETING (S.M.M) What is Social Media Marketing? Social media marketing is the utilization of social media platforms and sites to advance a product or service.  Although the terms e-marketing and digital marketing are as yet predominant in the scholarly community, social media marketing is getting progressively well known for the two experts and researchers.  Most social media stages have worked in information examination apparatuses, which empower organizations to follow the advancement, achievement, and engagement of promotion crusades. Organizations address a scope of partners through social media marketing, including present and potential clients, current and potential workers, columnists, bloggers, and the overall population. On a vital level, social media marketing incorporates the administration of a marketing effort, administration, setting the degree (for example progressively dynamic or uninvolved use) and the foundation of a company's ideal s...

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What is email marketing? Email marketing is a part of online marketing focused on communicating and establishing the connection with online users through emails. Regardless if the goal is promotional or informative, regardless if you send weekly or monthly, the core of email marketing is still communication with the recipient. The purpose of this communication is to nurture the relationship with the existing or potential customers, and to encourage an action which is the goal of an email marketing campaign.  To make sure you are communicating successfully, your email message should be: • Relevant to the recipient • With a relevant, yet engaging subject line • Concise and spot on • Planned • Sent at the right moment • In the language the recipient understands • Without any grammatical or spelling errors • Without any broken links  The process of communication between a business on one side and a customer on the other goes like this. You ...

CONTENT MARKETING Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing. Content Marketing works because it melds together exceptional content with other types of digital marketing like SEO and Social Media Marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Keep your audience in mind as you create content. Remember who you’re talking to and what they’re interested in. This will dictate the subject of your content. Consider the language your audience uses when they search online for information. Use these keywords to boost your SEO. Tips on Content Marketing for ...

What Is Digital Marketing? While the definition of digital marketing is quite ordinary, the capabilities of Digital Marketing are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively! To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, Instant Message, social platforms, podcasts and mobile devices like the smart phone. There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase. Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the e...